In 1989, pop culture seemed to reign from the shores of Daytona Beach. College students flooded the coastal town and MTV took notice, bringing a previously unseen form of debauchery and excitement to the television screens of millions of Americans.“Even in the first year, it was an incredible turnout,” former MTV and NewLine Cinema executive  Bobby Friedman said. “This was a situation (for the talent) that maybe they were playing to 40,000 people (in Daytona Beach), but they would be playing in front of 80 million people on television.”

Source: Spring break: Documentary looks at how MTV invaded Daytona Beach |
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