The owners of downtown Jacksonville, Florida, coffee shop Urban Grind Coffee have launched a new coffee roasting business in St. Augustine called Screaming Peacock Coffee. From the new 1,200-square-foot roastery, owners Craig and Stacey Goldberg can hear the screams of actual peacocks while turning out small batches of beans in their San Franciscan SF-25 roaster to supply Urban Grind and a growing wholesale business. The new facility is located a stone’s throw from Ponce de Leon’s Fountain of Youth archaeological theme park, where the strange songs of freely roaming peacocks echo through the neighborhood.

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