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Today is World Sea Turtle Day, which was founded as a way to raise awareness of and respect for the world’s endangered sea turtles. To honor the special day — and the creatures it aims to save — the Sea Turtle Conservancy has teamed up with Naked Turtle Rum to benefit the world’s endangered sea turtles. For 2017’s benefit — the fifth collaboration between the U.S. Virgin Islands distiller and the conservancy — the rum maker has unveiled its “Every Bottle Saves a Turtle” initiative, which will benefit the Sea Turtle Conservancy with every bottle sold.


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