Summit Hospitality Management Group plans to bring the Hard Rock brand to a renovated oceanfront hotel in Daytona Beach. Family-run Summit acquired the 1950s-vintage Desert Inn in Daytona Beach for $6 million in 2013 and began to renovate it, with plans to reopen it as a 200-room Westin Hotel. But after another developer, Canada-based Bayshore Capital, suspended plans to build a Hard Rock-branded hotel and condominium complex in Daytona Beach, Summit decided to pursue the Hard Rock brand instead of the Westin brand for the old Desert Inn at 900 North Atlantic Avenue.


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