The town is one of the smallest incorporated municipalities in Florida, with a population under 16. Mayor Leslie Babonis leads the town in its current efforts to publicize its many attractions in addition to its world-famous dolphin facility Marineland of Florida, now owned by Georgia Aquarium.
The town actually has a huge county park spanning two sides of the A1A corridor known as River to Sea Preserve. In 2011, an expanded marina was built to service Intracoastal Waterway boating traffic. The town has a salt air farmer’s market, a field research station and now a new sea turtle hospital. The buildings of the University of Florida’s Whitney Laboratories, a vital marine research arm of the University of Florida, prominently dominate the view as travelers visit the small town.