Since its start in 2012, The Naked Turtle White Rum has proudly partnered with the Sea Turtle Conservancy (STC) to keep these magnificent and friendly creatures from extinction. For every bottle made, The Naked Turtle saves a sea turtle through a donation to the STC. Although sea turtles have existed for over 100 million years, they are starting to struggle to survive. It is a sad fact that one of the predominant reasons for this is the pollution that humans have caused to oceans and beaches throughout the years. However, we can learn from our mistakes to ensure that this extraordinary species remains forever.